Made-in-Rwanda TRIBUNE

Made-in-Rwanda news – Reports about Rwanda's export products – Points of sale in Europe


Interview with Patrick Manzi Mbayiha / Bella Flowers at IFTF2022

Watch the interview with Patrick Manzi Mbayiha, Chief Marketing Officer of Bella Flowers. On behalf of Rwandan flower exporters he said at the IFTF that “Although we sell more than 90% of our flowers to the Dutch market, we know that their final destinations are in countries that are currently embroiled in political and economic strife. But we came here to shape our business strategies while learning from our peers in other flower-producing countries, and we are hoping for the best in the flower trade going forward.”

The global floriculture community came together at the International Floriculture Trade Fair (IFTF), from 9th until 11th November 2022. With exhibitors from over 25 countries and trade visitors from over 115 countries, IFTF can be called one the most important, if not the most important international trade fair for the world floriculture industry.

Rwanda’s participation in the IFTF was made possible by the close collaboration between the Embassy of the Republic of Rwanda in the Kingdom of the Netherlands and the National Agricultural Export Development Board (NAEB). The participants from Rwanda included representatives from Bella Flowers, Oxfam and Duhamic-ADRI as well as two local farmers from the Rulindo District.

About Bella Flowers in Rwanda

Bella Flowers Ltd, a Rwamagana-based company that ventures into production and export of fresh cut flowers, is a good example that Rwanda has huge potential in floriculture. The company currently grows 18 varieties of roses on 40 ha and they are expanding production area; which will be 45ha in the near future. The whole project now operates on 65 ha including the land under production and other project facilities. Apart from taking Rwanda’s image on global scene of flower producers, Bella Flowers company has provided local residents with employment opportunities; thus improving their lives. The company currently employs about 700 workers.

If you’re interested to buy roses from Rwanda then click here to send an email to Patrick Manzi Mbayiha.