Women-led SLG targets European food market

When a food brand can explain its sourcing, standards and first-shipment steps without blinking, buyers lean in. SLG Products (Superfood Local Good), a premium food processing brand under Omer Shop LTD, is doing exactly that at the Paris International Agricultural Show, where it is exhibiting until 1 March.

SLG focuses on human nutrition, producing “tasty and healthy products” designed to support wellness through natural, locally sourced ingredients. In Paris, the company is showcasing mushroom based products and celears flour. While specific formats and shelf-life details are not specified, SLG positions its offering around complete, balanced nutrients and careful processing that preserves nutritional value and taste.

For European partners, the company highlights readiness to supply. SLG lists the European market as its export focus and reports a production capacity of 10 tons, with a typical export order of 2 tons. On standards, the company reports S mark certification. Its supply chain is listed as farms, with sourcing from local farmers, especially mushrooms, fruits and vegetables.

SLG also frames sustainability in practical terms. It says local sourcing reduces transportation emissions and supports local livelihoods. It describes a production approach aimed at minimal waste by turning fresh produce into value-added products such as mushroom powder and healthy food ingredients. The company says it prioritizes natural processing methods and aims to reduce waste in packaging and operations by using materials efficiently and producing according to demand.

SLG is proudly women-led, with women directing and managing the company and participating in strategic decision-making. The company says it is seeking partnerships with importers and distributors and outlines a clear process after SIA meetings: follow-up with specifications and certifications, samples for testing, agreement on commercial terms, final documentation then a first shipment often starting with a pilot order.

As conversations in Paris turn into samples and specifications, SLG is positioning its products for steady growth in Europe.

Company details

Website: slg.omer.rw

Sales and export contact: Christine Uwimanihaye, Managing Director

Email: christineuwi12@gmail.com

Phone and WhatsApp: +250788430516