Made in Rwanda businesses meet new audiences
Rwandan companies took centre stage at the Embassy Festival in The Hague, giving an international audience a close look at the people and products shaping contemporary Rwanda.
The Embassy of Rwanda welcomed visitors to Rwanda Pavilion 7 at Lange Voorhout on 5 September 2026. Throughout the day, the pavilion brought together culture, enterprise and warm hospitality. It also created a valuable meeting point for people interested in Rwanda as a destination for tourism and business.
Made in Rwanda on display
Hifany.nl, Kwesa Collection, MAT77 Bags and Jean-Claire presented a colourful selection of Made in Rwanda products. Visitors explored premium Rwandan coffee, fashion and accessories, as well as handcrafted items.
Each product offered a tangible introduction to Rwanda’s creative and entrepreneurial community. A cup of coffee invited conversation, while bags and clothing showed how Rwandan makers translate ideas into products for today’s consumers.
The festival allowed visitors to see and discuss these products in person. Some guests already knew Rwanda and shared memories of time spent in the country. Others encountered Rwandan brands for the first time. These personal exchanges helped connect the products with the businesses and people behind them.
Made in Rwanda TRIBUNE supported that connection by sharing stories about Rwanda’s businesses, tourism, culture and growing creative industries. Its presence added context to the products on display and highlighted the wider environment in which Rwandan companies operate.
Food creates another meeting point
The African Granary brought East African flavours to the RwandaFul Foodcourt. The foodcourt remained busy from the beginning of the festival until its final minutes. The aroma of herbs and spices drew visitors in and created another natural space for conversation.
Based at Parkstraat 37 in The Hague, just a two-minute walk from the Embassy of Rwanda, The African Granary continues the story beyond the festival grounds. Its participation showed how food can introduce new audiences to regional traditions and Rwanda’s culture of hospitality.
Building connections through trade and culture
The Embassy Festival gave Rwandan companies a public platform in the heart of The Hague. It placed their products before international visitors while allowing direct conversations about Rwanda’s business potential.
By bringing companies, storytellers and hospitality partners together, the Rwanda Pavilion presented a grounded picture of modern Rwanda. The strong interest throughout the day offers a positive basis for continued engagement between Rwandan enterprises and new audiences in the Netherlands and beyond.
